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Nike and Michael Jordan's Jordan Brand Sneaker Rise, Fall, and Comeback
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Air Jordan - Wikipedia
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History of Nike Air Jordan Shoes: 1984-2023, Timeline, Gallery
The Meteoric Rise of the Nike Air Jordan Brand | Sneakers, Sports Memorabilia & Modern Collectibles | Sotheby's
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Michael Jordan: History of his Air Jordan sneakers
How Michael Jordan became a brand - Los Angeles Times
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Jordan-More than just a shoe brand: - Marketing Strategy
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